The Modern Cover Letter
From Generic Summary to Compelling Story
Why It Still Matters in 2025
The Deciding Factor
of hiring managers say a great cover letter can persuade them to interview a candidate they might have otherwise overlooked.
The Purpose: Connection, Not Repetition
A resume lists your skills. A cover letter tells the story of how you’ve used them and connects your story to the company’s needs.
Anatomy of a Winning Cover Letter
Follow this four-part structure to create a letter that is professional, personal, and persuasive.
1. The Header & Salutation
Your contact info, the date, company info, and a personalized greeting. Pro Tip: Use LinkedIn to find the hiring manager’s name. Avoid “To Whom It May Concern.”
2. The Hook (Paragraph 1)
Start with your excitement for the role and immediately connect your single most relevant skill or achievement to the company’s primary need stated in the job description.
3. The Proof (Paragraph 2-3)
This is your storytelling section. Pick 1-2 projects or experiences from your resume. Briefly explain the problem, the action you took, and the quantifiable result. Show, don’t just tell.
4. The Closing & Call to Action
Reiterate your enthusiasm and value proposition. Confidently state your desire for an interview to discuss how you can contribute. End with a professional closing like “Sincerely.”
The Impact of Personalization
Recruiters can spot a generic, copy-pasted letter instantly. Tailoring your letter to the specific job and company dramatically increases your chances of getting a response.