A monthly community for coaches building AI into their business.
A private Skool community, a monthly live build call, a 30-prompt library, and direct access to me. For coaches who want to install AI themselves and want company doing it.
Everything you need to build AI into your coaching business.
Live every month, plus a community that keeps moving between calls. This is not a course you watch alone at 11pm and never use.
Private Skool community
Topic channels for workflows, prompts, wins, and asks. Cross-pollinate with coaches who are building the same things you are. Post a question, get an answer from me or peers within hours.
Monthly "AI for Coaches" call
60-minute live session. I teach a specific workflow build (programming assistant, content engine, DM qualifier, whatever the community votes on) and take Q&A. Recorded if you miss it.
The 30-prompt library
The full coach AI prompt library, organized by workflow. Same content I used to charge $47 one-time. Bundled in as your welcome pack on day one.
"Build of the Month" Loom
Every month I record an 8-12 minute walkthrough showing a brand new workflow being built from scratch in real tools. Permanent additions to your library.
Direct Q&A access to me
Drop questions in the community channel. I answer personally within 48 hours. Faster than email, more thoughtful than DMs. This is the closest thing to having a private AI consultant on retainer.
$50 credit toward Sprint or retainer
Every month of paid membership banks a $50 credit toward any future Coach AI Sprint or retainer engagement. Stacks. Never expires. Loyalty pays.
The cadence. Predictable, sustainable.
Build of the Month drops
New Loom walkthrough published in the community. Watch when you have time.
Live "AI for Coaches" call
60 minutes. Workflow teaching + open Q&A. Live or recorded, your call.
Community work week
Members post wins, share builds, ask questions. I'm in the channel daily.
Prompt updates + vote
New prompts added. Community votes on next month's call topic.
Built for DIY coaches.
You'll love it if
- You run a coaching business (any stage, from $50k to $1M+)
- You're the type who'd rather build than buy done-for-you
- You want a community of peers who are also installing AI
- You can commit to 1 hour per month to be active
- You want a low-commitment way to test whether AI is worth deeper investment
Skip this if
- You want done-for-you (book the Coach AI Sprint instead)
- You won't show up monthly (community memberships only work with engagement)
- You're looking for a course (this is a community + monthly call, not a curriculum)
- You're outside health, fitness, wellness, performance coaching
Choose your level of help.
Field Guide
- The 7 workflows mapped
- Tool stack reference
- Prompt anatomy cheatsheet
- AI readiness self-audit
The Lab
- Everything in Field Guide
- Private Skool community
- Monthly live "AI for Coaches" call
- 30-prompt library + monthly Looms
- Direct Q&A access to me
The Sprint
- Everything in The Lab
- Audit + strategy doc
- 3-5 production workflows built
- 2-hour training + Loom library
- 14-day support window
I'm a working D1 head throws coach at UC San Diego and a kinesiology lecturer at Cal State San Marcos. I'm also building Podium Throws, a SaaS for throws coaches, and running The Coach AI Sprint, a done-for-you AI implementation service for coaching businesses.
The Lab is where I bring everything I'm learning building AI inside my own businesses to a community of coaches doing the same. No theory. No fluff. Just the workflows that work.
Quick answers.
What's the difference between The Lab and a course?
A course is one-time, static, and dies in your purchase history. The Lab is live, monthly, and evolves with the AI tooling landscape. Plus a community. Courses fail because students watch them alone. The Lab works because you build alongside other coaches in real time.
How is this different from the $1,500/mo retainer?
The Lab = community + group teaching + DIY. Retainer = 1:1 with me, custom builds, ongoing optimization done for you. Think of The Lab as group fitness and the retainer as personal training. Both work. They serve different needs.
Can I cancel anytime?
Yes. No minimum term. Cancel from your billing portal in 30 seconds. No retention call, no friction. If The Lab stops being valuable, leave.
What if I miss the live monthly call?
Every call is recorded and posted to the community within 24 hours. You can submit questions in advance. The Lab is built for busy coaches, not for people who can block out every second Tuesday at 7pm forever.
Why $67/mo instead of $97 or $47?
At $47, churn is brutal because nobody respects what they paid for. At $97, you'd need testimonials and a year of operating history to justify. $67 is the sweet spot for somebody with my credentials and your kind of business. As The Lab grows and proves itself, this price goes up. Lock in now.
What if I want to do the Sprint AND join The Lab?
Every Sprint client gets 60 days of free Lab membership bundled in (30 days for Standard Sprint, 60 days for Founding). After that, $67/mo if you want to stay. Most Sprint grads do.
Get in at the Founding rate.
First 10 members lock in $47/mo for life. Standard rate after that is $67/mo. We launch September 2026.